What are Some Key Strategies for Cultural Sensitivity?
Key strategies include localizing products to reflect regional tastes (e.g., McDonald's Maharaja Mac), aligning with local traditions and events (e.g., Amazon's Great Indian Festival), and collaborating with local influencers. Additionally, brands should use culturally appropriate visuals and messaging, and offer culturally aware customer support (e.g., Airbnb), ensuring every interaction respects local nuances.
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